Archive for the ‘Other - Advertising & Marketing’
What does ‘inventory’ (online advertising industry term) mean?
huyi asked:
I 'the VE has had a definition of' inventory ', but I can' t distinguish the 'inventory' from the areas or spaces on the web page. It does not mean a simple space to put ads? Why the need to calculate it? I 'the VE has had this definition: "Inventory: This term refers to the amount of space available on a Web site. To calculate a figure of exact inventory of the number of page impressions possible in a given calendar should be considered as the number of zones available for the ad is shown per page.
I 'the VE has had a definition of' inventory ', but I can' t distinguish the 'inventory' from the areas or spaces on the web page. It does not mean a simple space to put ads? Why the need to calculate it? I 'the VE has had this definition: "Inventory: This term refers to the amount of space available on a Web site. To calculate a figure of exact inventory of the number of page impressions possible in a given calendar should be considered as the number of zones available for the ad is shown per page.





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