AdWords Tips

Before you start your AdWords campaigns, prepare your armory.
“Armory?” you may ask. Yes, you’ve heard it right.
Every day, every hour, every minute, mortal battle campaigns are being fought in the bellies of Google’s computers.
Your opponents: Google AdWords (the System), and other AdWords’ advertisers, with their ads and money.
You may be surprised, but the System is by far more formidable an enemy.
It dictates the rules, it runs the show.

It may like your account, it may not. 
Has it happened to you, that no matter what the MCPC (within reason), no delivery, 
no Impressions.
It makes very little mistakes, able to maintain peak performance 24/7.
And since there are so many customers keen on spending money, the System couldn’t care less who they are.
We are all equal in the eyes of… Google.
At least right at the start.
So, get your soldiers ready. Ready the weapons. Sharpen your mind!
“What soldiers?” you ask.
Let me explain to you a concept, that insures continuous top performance of my AdWords campaigns. I call it a battle plan.
Winning Battle Plan Revealed.
A. You need to keep your credit card ready.
Make sure your credit card’s available credit never dries up.
In the case of the intended charge being refused by your bank, your account will be stopped. Google’s email will immediately follow, showing a mild displeasure.
Those incidents are recorded, and have negative bearing on your standing with Google.

Never go for more than 24 hours without fixing the debt.
Ideally, you should be able to operate more than one credit card. 
It can be your second card, or your partner’s.
Sometimes, your prime card may have no limit left (late money deposits, etc.).
Then, you can “switch” your Google registered card, by submitting the details of your second card.
Of course, it’ll only make sense, if you’ve sufficient funds available there.
C. You need to manage your time effectively.
Ideally you should be “available” 24 hours a day; especially for globally targeted campaigns, bidding for very competitive k’words.
Naturally, this is impractical. 
Unless, you have a friend living on the other side of the globe.
This isn’t to say, that you can ignore different time zones your target markets operate in.

As you’ll see later, it’s absolutely critical for your campaigns to be at their best show, 
when people search the Net. Not when they sleep.
D. You need winning strategies.
In the next chapter, I’ll reveal to you how to conduct your battle.
And win!
This is your recipe for profiting from AdWords. Not the other way round.
Although there’s always some room for your own, specific interpretation; if you follow 
the battle plan closely, Google will deliver on your expectations.