What does ‘inventory’ (online advertising industry term) mean?
huyi asked:
I 'the VE has had a definition of' inventory ', but I can' t distinguish the 'inventory' from the areas or spaces on the web page. It does not mean a simple space to put ads? Why the need to calculate it? I 'the VE has had this definition: "Inventory: This term refers to the amount of space available on a Web site. To calculate a figure of exact inventory of the number of page impressions possible in a given calendar should be considered as the number of zones available for the ad is shown per page.
I 'the VE has had a definition of' inventory ', but I can' t distinguish the 'inventory' from the areas or spaces on the web page. It does not mean a simple space to put ads? Why the need to calculate it? I 'the VE has had this definition: "Inventory: This term refers to the amount of space available on a Web site. To calculate a figure of exact inventory of the number of page impressions possible in a given calendar should be considered as the number of zones available for the ad is shown per page.
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August 19th, 2009 at 10:24 am
An inventory to access the inventory to advertising opportunity that is available in particular media group database example company has an advertiser to advertising opportunity that is available in particular media group database example company has an inventory to send information to.